SDR Toolkit · Sequence Template

Fourteen touches, thirty days. Built to get an answer — either way.

The working template behind our cold outbound training: one account, one month, three themes, three channels. Every step is written out with a Mozaik example — a hotel group opening a new property — so you can see exactly what goes out, when, and why.

Touches

Days

7·4·3

Emails · calls · LinkedIn

Part 01 — The shape

One account, one month, three themes

Breaking into a good account takes more than one email. The sequence spreads 14 touches over 30 days, groups them into three themes, and uses the phone and LinkedIn to pull attention back to the inbox.

Touches by day and channel. LinkedIn fades out by theme 2, calls by theme 3.

10–14 touches

Give it a month

It takes time to break into a good account. A month of thoughtful touches lets you raise more than one problem and show you’re serious.

Multi-channel

Spread it across channels

Fourteen emails on one channel is obnoxious. The same touches spread over email, phone and LinkedIn feel normal — and roughly double email replies.

One thing at a time

Sell one problem per theme

Don’t pack everything into one email. Lead with the biggest problem; if it doesn’t land, move to the next one.

New theme, new subject

Change the subject line

Bumps reply in the same thread. Every time the theme changes, change the subject line too, so it reads as new.

Diminishing returns

Fade channels out

Drop LinkedIn by theme 2 and calls by theme 3. Put that time into fresh prospects who are more likely to pick up.

Part 02 — The steps

All 14 steps on one page

Load this into your calendar or CRM task list when you start an account. Days are counted from the first email.

#	Day	Task
1st big problem — personalised first email + subject line
01	Day 1	Emailbiggest problem
02	Day 1	LinkedInblank connection request
03	Day 3	Callleave 1st voicemail
04	Day 3	Emailbump
05	Day 3	LinkedIncontext-only message
06	Day 7	Callleave 2nd voicemail
07	Day 7	Emailmake it real
08	Day 7	LinkedInbump
2nd big problem — new subject line, LinkedIn phased out
09	Day 11	Callno voicemail
10	Day 11	Email2nd biggest problem
11	Day 15	Callno voicemail
12	Day 15	Emailright person?
Get the truth — new subject line, calls phased out
13	Day 19	Emailnot interested?
14	Day 23	Emailclose it out

Sequence mix: 7 emails · 4 calls · 3 LinkedIn

Part 03 — Theme 1

Your best email, plus two chances to be seen

The first email is your best, most personalised one: a trigger tied to a problem → a one-sentence solution → an interest-based ask. The two bumps after it don’t re-pitch; they just give that email two more chances.

01Email · new threadDay 1

Subject: bodrum opening

Hi Selin, Saw that the group is opening its Bodrum property next spring — 80 rooms on a fixed date is a tight run for custom furniture. The risk usually isn’t the design, it’s whether production lands before soft opening. We make furniture and lighting in our own workshops, so one team owns the timeline end to end. Open to seeing how we’d plan the rooms against your opening date?

Why it works: A real trigger (the new property) attached to a real problem (the opening date), one sentence of solution, and an ask for interest — not for 30 minutes. Under 80 words.

04Email · same threadDay 3

Subject: Re: bodrum opening

Hi Selin, just tried you by phone. Any thoughts?

Why it works: One line that mentions the call (so the channels feel connected) and points back to email 1. Short bumps get as many replies as the original.

07Email · same threadDay 7

Subject: Re: bodrum opening

Left you a voicemail. Here’s a 1-minute walkthrough of a 60-room hotel we furnished and lit on one schedule — lobby to rooms. Worth a look for Bodrum?

Why it works: “Make it real” for the people who are nearly ready to reply: a short case or video they can picture. Still short, still one ask.

Part 04 — Theme 2

If the first problem didn’t land, try the next one

New subject line, new problem. Reuse the personalisation from email 1 and attach it to your second-biggest problem. If that doesn’t work, ask whether you’re talking to the right person.

10Email · new threadDay 11

Subject: lighting and furniture

Hi Selin, With Bodrum, furniture and lighting usually means two suppliers, two schedules and two sets of delays on site. We design and produce both, so they arrive and install together. Would it help to see a combined room package?

Why it works: Same trigger, different problem. A fresh subject line makes it read as a new conversation, not a repeat.

12Email · same threadDay 15

Subject: Re: lighting and furniture

Hi Selin — I’d hate to keep writing if this isn’t on your plate. Is someone else leading furniture and lighting for the Bodrum project?

Why it works: Gives them an easy, polite reply. The right person often answers and tells you where they stand; the wrong person points you to the right one.

Part 05 — Theme 3

At this point, you just want an answer

Break-up emails work because they reach the people who keep meaning to reply. Ask for a clear yes or no, then close the loop politely and leave something useful behind. Keep it professional — no gimmicks.

13Email · new threadDay 19

Subject: close this out?

Hi Selin, I’ve shared a couple of ways we could help with the Bodrum rooms. Is this worth a conversation, or should I close it out on my side?

Why it works: Refers back to what you’ve already sent and makes “no” an easy, acceptable answer. That’s what pulls out the last replies.

14Email · same threadDay 23

Subject: Re: close this out?

Hi Selin, I’ll assume the timing isn’t right for now. In case it’s useful later, here’s our hospitality project book. I’ll stop reaching out — just reply here whenever it makes sense.

Why it works: Acknowledge the break-up, leave one brief resource, and say you’re stopping. The door stays open and your reputation stays intact.

Part 06 — LinkedIn & phone

The other channels exist to lift your email replies

People rarely agree to a meeting inside LinkedIn or on a first cold call. Their job is to put a face and a voice to your name and send people back to the inbox.

02LinkedIn · connectionDay 1

(no note)

Why it works: Blank requests get accepted more often. A personalised note sets off the “sales alarm” before they’ve read your email.

05LinkedIn · messageDay 3

Hi Selin — saw the news about the Bodrum opening and sent you a note by email. Congratulations on the new property.

Why it works: Context only. No pitch in the DM — that lives in the email they just got.

08LinkedIn · messageDay 7

Any thoughts?

Why it works: Mirrors the email bump. Optionally swap for a 60-second video showing a finished project.

03Call · voicemailDay 3

“Hi Selin, it’s Deniz from Mozaik Design. I’m about to email you about the Bodrum rooms — no need to call back, just reply there if it’s even slightly interesting.”

Why it works: You’re not closing on the phone. You’re making the email feel real. Send it right after the voicemail.

★

Resources

The original template

The full source template (in English), with its example sequence, principles and further reading. The Mozaik examples above are our own adaptation.

The 30MPC Outbound Sequence TemplateThe original 10–14 touch, 30-day sequence across email, LinkedIn and phone, with example messages.DOCX · English · 30 Minutes to President’s Club Training: Cold Outbound that Books MeetingsThe 12-lesson training this template belongs to — why each step works.Mozaik Academy · Course 05

The one thing to remember

Plan the month before you send the first email.

Pick the account, pick two problems, write the first email well — then let the sequence do the work: bump, make it real, switch problems, ask for the truth.

01 — The shape

14 touches · 30 days · 3 themes · 3 channels.

02 — The emails

Best email first, one-line bumps, new subject per theme.

03 — The channels

LinkedIn and calls point back to the inbox.